Goal
Goal is a very vast word in general terms. When to talk about Goal in context of Digital Marketing it can be of three types.
- General Audience Gaining Goal: Gaining audience or web traffic for your website. These are normally counted in terms of volume. Google analytics “Audience” reports deal with these kind of goals. These kind of goals achieve KPIs like brand awareness.
- Quality Audience Gaining Goal: Out of total general audience earned, how much of it interact with your website in more depth. How they behave and acquisite with your content. These kind of goals are measured as quality goals. Acquisition and Behavior reports of Google Analytics deal with measurement of such goals.
- Conversion Goals: These goals often deal with financial value generated from a particular action from your website such as purchase, subscription or download. Conversions section of Google Analytics deal with measurement of all types of conversions.