Social Media Marketing is generally about promoting your website and products through paid social promotion campaigns on social media pages, sites and network. MO’s interest lies in researching and studying following aspects of SMM:
- Optimizing the social media content
- Promoting the optimized content over social media
- Engaging in discussion forums on social media
- Measuring the various social media ROI and traffic trends received as a result of efforts made for promotion of various websites, blogs and services
Studying the in-lying factors such as Blogging, Photo Sharing, Micro Blogging, Video Campaigns, Wikis, Social Bookmarks, Social Networking and Forums forms the basics of our views in our articles and posts.
As per Wikipedia SMO is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. So we primarily keep on digging key aspects of SMO such as
- Important and updated gradients for creating Social Media Profiles and Pages on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube smartly and proficiently!
- Creating and posting content rich social media posts
- Importance of assessing, conversing and managing received comments on social media posts especially the ones, which add value to over all campaign thus website
- Researching new white technics and tactics to increase the number of likes and comments on social media pages and profiles
- Analysing the various kind of organic traffic on social media pages and profiles
- Getting entry into like minded and same & specific interest social media groups
Search Engine Marketing is about getting your website or blog in organic search appearance in search engine results pages (SERPs) and/or all kind of display networks. Primarily it has two segments i.e. On-Page SEO and Off-Page SEO, where former deals with most of SEO and later pertain to SEM. Despite it SEO stays as base of SEM; no SEO, minimum avail of SEM. MO researches and writes high quality articles and techniques on following aspects of SEO:
- Straightening of HTML Tags such as title tag, description meta tags, keywords meta tags, heading (h1 to h6) tags!
- URL Optimization activities such as canonicalization of URLs, dynamic URLs, SEO Friendly URLs, indexing, fetching and re-direction of URLs, polishing the URLs as per lexical standards.
- Sitewide Optimization set-ups such as server configuration, site security, site speed and responsiveness, user friendly menu and text navigation and monitoring of structured data mark-up content.
- Our write-up on ‘Content Structure of Blogs and Articles’ research takes gybe on Text Navigation Blocks, Content Richness, Links Usage, Social Media Sharing and highlighting quality comments in public.
- Writing on how to map the relevance of content with user intent, such as our written Human Relevance Content Model.
- Last but not least we keep a regular eye on Black Hat SEO practices too.
References of two high quality internal (insite) articles developed by us:
Definition: SEM is about generating your awareness, popularity and authority of a website/brand or business through paid promotions (PPC or CPC) such as Google AdWords, Bing Ads and by Back Links Creations, Social Media Sharing and Social Bookmarking.
Trending Talk: Here it is to notice that until late 2014 SEO was counted as subset of SEM, but now a days both are seen as separate but inter-dependent activities. Where SEO is more pertained to Online Organic Search Promotions, SEM pertains to Online Paid Search Promotions.
One more distribution trends quite often seen in 2017′ SEO and SEM that both are labelled with On Site SEO and Off Site SEO respectively. Though there is slight amalgam between the two which splits some part of each to other.
Study and research interest of MO around SEM:
- PPC (Pay-per-click) or CPC (Cost-per-click) i.e. Online Paid Promotion
- Link Building aka Inbound Links aka Backlinks – This makes the majority of Off Page SEO
- Social Signals aka Social Media Sharing
- Social Bookmarking Sites Listing