Are you a Digital Property Buyer or Investor, a Digital Real Estate Buyer or Investor? And is looking to buy or having a lead to buy an e-store or ecommerce website? Ecommerce website (one among 10 types of websites) is one among 6 types of digital properties; five others being Metaverse, Mobile Apps, Social Media Accounts, Intellectual Property and Domain Names.
So here is a mind blowing 100 points checklist to ensure you a great deal before stepping into the final deal. This list is distributed into 14 discrete segments, each having an independent sense to carry forward an audit on each before taking a lead into consideration and then finally making the deal:
- Find why it is on sale (4 factors):
- Their management board
- Their bank dues
- Detailed explanation of selling
- Buying risk analysis
- Accounting, Finance and Legal Reports (14 factors):
- Revenues reports
- Payment processor reports
- Bank statements
- Total units sold
- Gross income
- Gross profit
- Expenses
- Net income
- Profit and loss statements
- Tax returns
- Employment history
- ROI calculations
- Local Government policies compliances abided by
- Legal clearances
- E-repo Checks (6 factors):
- Social media channels and platforms
- Email list
- Search Engines Star ratings
- Search Engine Ranking as per target market(s)
- Backlinks
- Product reviews
- Competition standing (3 factors):
- Competition benchmarking and positioning
- Market demand and supply assessment of the site and its performance
- Competition Advantages and Laggings.
- Website Traffic Reports and Trends (10 factors):
- Organic Traffic Reports
- Paid Traffic Reports
- Referral Traffic Reports
- Traffic Channels Reports
- Cohort Analysis Reports
- Conversion Funnel Reports
- Events and Tracking Reports
- Remarketing Reports
- Traffic Acquisition Reports
- Traffic Behaviour Reports
- Trust Factors (9 factors):
- Contact information
- Return policy
- Technical certifications
- Personal Data Policy
- Local Store Information and Google My Business Profile
- Disclaimer
- About Us
- Other Administrative factors
- Phone Number
- Traffic Acquisition Channels (6 factors):
- SEO Audit
- Paid Traffic
- Social Traffic
- Other traffic gaining and branding costs
- Backlinks acquiring
- Web directories submissions and Listings
- Customer Satisfaction Checkpoints (3 factors):
- Customer engagement and acquisition reports
- Number of charge backs and refunds
- Sustainable sales
- Order Processing and Delivery Checks (4 factors):
- Order Tracking
- Logistics and supply chain including speaking to suppliers wherever possible
- Types and sizes of Vendors (Suppliers and Dealers)
- Detailed shipping and generous return policy
- Site Security and Speed (6 factors):
- Security Features
- Payment Gateways
- Web Hosting Package Features and Type
- HTTPs SSL certificate
- Govt. or Business authority seals or certifications (if applicable any)
- CDN Type
- Customer Care and Help (9 factors):
- Multilingual Support
- Chat Bots
- Business Community Blog
- Push Notification
- Promotions
- Banners
- FAQ for Products
- FAQ for the Store
- Contact page and contact methods
- Customer Retention Programs (8 factors):
- Loyalty programs
- Gift Registries
- Coupon Codes
- Email Opt-in
- Newsletter subscription
- RSS subscription
- Shopping Wallet
- Customer Account
- UI/UX Checks (16 factors):
- Responsive design for mobile, desktop and tablet
- Mobile App
- Digital intelligence
- Content strategy
- Storefront design and branding
- Carousels
- Convenience of use
- Easy navigation
- Silo architect of product menus
- User friendliness
- Shopping Cart and checkout buttons
- Payment options
- Site Search
- Footer Navigation
- High Quality Product photos and videos
- Product Availability Filter
- Post-purchase costs (2 factors):
- Refurbishing costs if any to occur
- Scope and costs of improvements