‘Ad Targeting‘ gives you the ability to show your ads to specific people who are interested in your products and services.
Both Bing Ads and Google AdWords offer different ways of targeting:
- Keywords Targeting: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
- Ad Location Targeting: Don’t confuse it with geographic location. It is about showing your ads on Google or Bing SERPs (Search Engine Result Pages) and websites that are part of the Google or Bing Search and Display Networks.
- Demographic Targeting: Here is what you might be confusing with Ad Location i.e. Geogaphic Location along with age and language targeting. All three in combine called as demographic factors thus demographic targeting.
- Scheduled Targeting: i.e. when and how many times to shoot an Ad? When means on which days of a week and at which time or hour of that day, along with how many times a day. So targeting an Ad with a strategic day, time and frequency scheduling is called as scheduled targeting.
- Device Targeting: Devices here means laptops, desktops, tablets, mobiles, smartphones and ipads etc. Targeting your ad display on these all together, individually or in group of two or more is called as Device Targeting.