Definition: SEM is about generating your awareness, popularity and authority of a website/brand or business through paid promotions (PPC or CPC) such as Google AdWords, Bing Ads and by Back Links Creations, Social Media Sharing and Social Bookmarking.
Trending Talk: Here it is to notice that until late 2014 SEO was counted as subset of SEM, but now a days both are seen as separate but inter-dependent activities. Where SEO is more pertained to Online Organic Search Promotions, SEM pertains to Online Paid Search Promotions.
One more distribution trends quite often seen in 2017′ SEO and SEM that both are labelled with On Site SEO and Off Site SEO respectively. Though there is slight amalgam between the two which splits some part of each to other.
Study and research interest of MO around SEM:
- PPC (Pay-per-click) or CPC (Cost-per-click) i.e. Online Paid Promotion
- Link Building aka Inbound Links aka Backlinks – This makes the majority of Off Page SEO
- Social Signals aka Social Media Sharing
- Social Bookmarking Sites Listing