As per Wikipedia SMO is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. So we primarily keep on digging key aspects of SMO such as

• Important and updated gradients for creating Social Media Profiles and Pages on Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube smartly and proficiently!
• Creating and posting content rich social media posts
• Importance of assessing, conversing and managing received comments on social media posts especially the ones, which add value to over all campaign thus website
• Researching new white technics and tactics to increase the number of likes and comments on social media pages and profiles
• Analysing the various kind of organic traffic on social media pages and profiles
• Getting entry into like minded and same & specific interest social media groups